Printers’ Web Presence — It’s All About PURLs

• The data was sent to a template that created a 32-page brochure with quote and personalized letter that the recipient would receive within two to three days.

Account reps could also download a PowerPoint presentation containing the same information to be used on subsequent sales calls.

Not only did this campaign make full use of multiple media, it was remarkable in that, for each visitor, the micro-site was able to engage them for an average of a full seven minutes—longer than any of the other 30 to 40 campaigns R&R Images was operating at the time.