Printers’ Web Presence — It’s All About PURLs

• Share results among the members of the marketing team and use that information to work on the next campaign.

Currently, there are five suppliers of PURLs: MindFire, XMPie, Bitstream (Pageflex), Bluetree and, as of the beginning of February, Printable. PressSense is working aggressively with MindFire to integrate MindFire’s PURL technology into its variable data publishing software, and printers can expect other software providers to do the same. PI