Printers’ Web Presence — It’s All About PURLs

• “selling online template-based design and print services”—10 percent

• “customized Website for personalized/on-demand printing”—8 percent

In the case of PURLs, software vendors are putting their own money where their mouths are. When doing their own marketing, software suppliers like Bitstream and XMPie are touting successes using their own technology.