Printers’ Web Presence — It’s All About PURLs

Lower Cost Barriers

What’s driving all this? From a printer’s perspective, these applications, at their most basic level, can be very plug-and-play. They allow printers to provide personalized marketing and help their customers expand and develop their databases without having to have the same kind of detailed database knowledge that other one-to-one print personalization requires. Better yet, the “get in on the ground floor” price can be as little as $5,000 (through the new Printable ASP offering) and $10,000 to $15,000 for non-ASP offerings, which require a dedicated server or mini-server to create and host the actual URLs.