Printers’ Web Presence — It’s All About PURLs

Thus, PURLs provide an enormous opportunity for printers to expand their marketing services without breaking the bank—at least, on a capital investment level (staffing and other infrastructure issues aside).

Besides adding non-print revenue streams, these applications drive something printers covet—printing revenue. Once you engage a customer in a cross-media campaign, not only do you generate revenue from the program development and execution but, since these campaigns are often (although not always) kicked off using direct mail and may include follow-up mailers, you generally get a nice print revenue stream, too.