Offset Class Solutions Drive Kodak’s Global Success at Drupa 2008

DÜSSELDORF, GERMANY—June 11, 2008—Antonio M. Perez, Chairman and Chief Executive Officer, Eastman Kodak Co., launched drupa with the emphatic statement “We’ll change print forever.” As the show closed after 14 action packed days, Kodak’s Graphic Communications Group (GCG) concluded a hugely successful event, taking hundreds of orders, delivering thousands of demonstrations, logging in excess of 10,000 qualified leads, and exceeding the company’s aggressive goals at its 2008 drupa debut.

“If this is remembered as the inkjet drupa, then Kodak will be at the heart of it with our unique and innovative Stream Inkjet Technology, which delivers offset class output and which we demonstrated to packed audiences throughout the show. Customer enthusiasm validated our message that print solutions must provide reliability, productivity, the right cost of ownership, substrate variety and image quality,” said Perez.

“drupa is a truly global event, and this was reflected with huge numbers of visitors from every region of the world who crowded our stand to see our integrated offerings,” said Kevin Joyce, Chief Marketing Officer, GCG, and Vice President, Eastman Kodak Company. “Customers and visitors told us that our stand was one of the busiest and well thought out at the show.”

“Our strategy of placing workflow at the hub and showing conventional and digital solutions within this blended production environment resonated with visitors, who were eager to see our 25 new product introductions. We showed how customers can expand their capabilities and profits. With our technology also featured in over two thirds of the halls we have thousands of sales leads taken at the show filling the funnel. Without exception, every region, segment and product line exceeded our expectations, with activity and sales in Asia Pacific particularly high,” Joyce continued.

In addition to Kodak’s Stream Inkjet Technology, other key highlights on the stand that attracted huge attention and sales were the new Kodak Nexpress S3600 Digital Production Color Press; Kodak Flexcel NX Digital Flexographic System; Kodak Electra XD Thermal Plate; Kodak Magnus 800Z Quantum Platesetter; Kodak Colorflow Software; and Kodak Prinergy Workflow System Version 5.0.

“drupa 2008 showcased the power of print and the role that print it plays in successful communications,” said Perez. “Our dynamic industry requires a variety of technologies to satisfy the needs of today’s multimedia world. Kodak demonstrated the broadest portfolio of innovative solutions to help customers grow their printing and marketing services businesses.”

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