Omaha Print -- History in the Making

Hayes’ strategy was to narrow the product line, focus on more profitable products and sell to a 75-mile radius. While there were a hundred printers in the Omaha phone book, most were small, local shops, and OP became the go-to company for new technology, allowing it to grow at a manageable rate.

However, even as the business grew, one thing remained the same: The printer was in the middle of nowhere, where there are more cows than people. Hayes was in dire need of employees, so he recruited family members of employees to create the OP talent pool—fathers and sons, sisters and brothers, husbands and wives, aunts and uncles.