Steven Schnoll Describes Omni-Channel Marketing for Printing Industry Success

Steven Schnoll

Schnoll explores s omni-channel marketing as a seamless business strategy using multiple marketing techniques including print and digital across channels using devices and platforms to promote products and services. He believes that those who have not implemented such a strategy may realize a negative business impact. While some core elements of printing may remain constant, according to Schnoll, advances in new digital and social media technology now provide information and decision-making data we could never have imagined a decade ago.

Schnoll said, “I have long felt that my mission as a management advisor has been to bring back traditional graphics-oriented organizations from the brink of a broken business plan to one with great potential.” In his article, Schnoll shares some of his own personal experiences as a former printing business owner as well as new ideas on how to propel a print organization forward.  He describes the role that stakeholders—employees, customers, vendors, and others—play in such efforts.

Harvey Levenson, Cal Poly Professor Emeritus and Coordinator of the GCAG (https://hrlevenson.wixsite.com/gcag), said, “Steven Schnoll’s marketing strategy is a modern vision for a printing company’s success today and in the future. For example, he describes how Artificial Intelligence, and even social media platforms such as TikTok, opens doors for business growth.”

Schnoll’s article emphasizes that printing by itself is no longer the single way for printing companies to deliver content. For the complete article, see: https://tinyurl.com/2p9fysa8

Source: GCAG

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