On Demand 2002 More People Per Inch?

The event was kicked off with a keynote presentation by Charles Pesko, managing director of CAP Ventures, a Norwell, MA-based consulting firm and co-producer of the conference. Pesko was given the Herculean task of outlining a plan for "Reinventing the Printing & Publishing Industry."

According to the consultant, CAP Ventures recently conducted a study of the true cost of business communications. He says the study confirms that for every $1 spent on printing, on average, $6 are spent for other related processes and document obsolescence. The processes and costs considered by the study included internal and external creative, document review and approval, administrative, distribution and fulfillment, warehousing/archiving and inventory obsolescence.