On Demand 2002 More People Per Inch?

"If you reduce printing costs by 10 percent, you only save a customer 2 percent of the total cost of producing that document," Pesko points out. "Another way of looking at it is, if there is a $117 billion market for print, then there is a $702 billion opportunity for other document-related services. This is not to say printers can capture this entire opportunity."