On Demand 2002 More People Per Inch?

Developments in software and front-end processes also will bring a shift in focus to a concept the consultant calls "Content-on-Demand." Going beyond print-on-demand, the same document creative/production processes will support multiple media, he says.

On the print front, Pesko asserts that services such as personalized or customized printing and on-demand color output quickly are becoming standard practice, instead of being value-added services with higher margins. For the present, though, the killer app on the show floor seemed to be on-demand book production. Big name players are teaming up to develop and implement automated systems for short-run book production.