On Demand - Into the Paperless Zone

Introduced at the keynote as "Mr. On Demand," Pesko both cautioned and cajoled attendees about the perils of paper. Though careful to avoid declaring paper-based communications as completely dead (in fact, he said, CAP Ventures expects paper volume to increase over the next 20 years), he insisted that the foundation of the industry was changing. Citing data gathered by CAP Ventures, Pesko was quick to point out that betting your business' future on paper alone is tantamount to self-destruction, especially as paper use slows and e-pages grow.