On-demand Printing--Delivering Digital Dollars

Customers are finally beginning to recognize the added value in embracing targeted, digitally printed communications that incorporate variable data, personalization and on-demand turnarounds.

BY ERIK CAGLE

A better understanding. That is the repetitive phrase on-demand printers are using to describe print customers' attitudes toward the digital market. Customers are becoming more particular about their needs, about the audience they're targeting and how they're targeting that audience.