On-demand Printing--Delivering Digital Dollars

What does the face of competition look like these days? According to Kelty, color is much more a necessity than a business luxury—people are 78 percent more likely to remember information that is presented to them in color—and print on-demand allows for color even on shorter runs.

Time to market is a critical issue for many companies, Kelty remarks. Digital prepress and in-line finishing allow suppliers to reduce turnaround and supply documents on-demand. Another key element of the quicker turnaround is the allotment of time for eleventh-hour changes, a major plus in terms of new product launches.