On-demand Printing--Delivering Digital Dollars

"When you've got all this iron sitting on your floor, you can't afford not to be positive about the future," Brooks points out. "I have always believed that variable data printing and one-to-one marketing would be the driving force in the on-demand market—and I still do. There are certainly a whole lot of success stories out there, which tends to prove that on-demand printing is here to stay."