On-demand Printing--Delivering Digital Dollars

To enable variable printing applications, one needs good data. This goes without saying. The opportunity for marketing-to-one is grounded in the concept of taking what I know about my business and applying it to information I have about my customers or my marketplace. However, the question inevitably comes up on acquiring and ensuring that one has enough and good data. And once you have it, what do you do with it and how do you use it?