On-demand Printing--Delivering Digital Dollars

Many of your clients have databases that they are using today. They may only have a billing database, which is limited to customer account information, or they may have a marketing database with qualitative information about customers and prospects.

They may believe that putting a name and address on a marketing piece is enough personalization. It is not. If they need help in creating a marketing database, there are companies such as MCS Inc. (Ivydale, PA), which are in the business of creating and managing marketing databases.