On-demand Printing--Delivering Digital Dollars

With that better understanding is a better appreciation for digital printing, and a sampling of the nation's leading on-demand printers couldn't be happier. Well, that's not entirely true—they could be happier. There's still much to be accomplished in terms of spreading the market's gospel.

The perception remains that digital printing is too expensive in comparison to traditional offset output, according to Karen Kelty, marketing director for King of Prussia, PA-based XYAN, the nation's leading on-demand printer. Some companies do not consider total costs to create, manage, inventory, ship and discard documents and, instead, choose to look at the cost per page.