On-demand Printing--Delivering Digital Dollars

Let's look at an example of a regional grocery store chain that has a frequent shopper program or offers a check-cashing program. The consumer fills out an application for the program and gives the company a lot of good information, such as age, marital status, number of children, own or rent their home, income, employer and job responsibility. Then, as the consumer uses the card, the store accumulates more information on them. This is a great way to build a relationship, push the store brands of products, encourage visiting the floral department on an anniversary or birthday, utilizing the deli for those quick meals, etc.