On-demand Printing--Delivering Digital Dollars

The store can build an excellent inventory of information on each consumer and establish a relationship through its program that will build customer loyalty and retention. Marketing people know that it is more effective and less costly to compete for more business with their current customers than competing for a bigger share of the marketplace. This is all enabled by the accumulation and use of marketing data and demographic modeling. All enabled by technology, not dependent on technology. All available today. This example holds in many business situations.