On-demand Printing--Delivering Digital Dollars

Printing is not going away. In fact, many industry pundits have stated that there is an increase in printing due to the information explosion, and that the Internet will further push this trend. (Think about the fulfillment for Internet inquiries to a company's Website.) It is a different type of printing. One that requires the use of data to drive the content and characteristics of the printed piece. It is intentional printing targeted to an individual.