On-demand Printing--Delivering Digital Dollars

(Editor's Note: The following was provided by Dr. Mark W. Fleming, president of Strategies on Demand L.L.C., located in Naperville, IL He has managed product development and marketing, as well as several digital printing businesses. He can be reached at (630) 983-7746.

For those who have perceived digital printing as a technology-intensive business without much profit potential, the time has come to reconsider. The cost and productivity of the technology have improved dramatically over the last two years. Moreover, by 1998, digital printing had captured 9 percent of the mainstream publication and commercial printing market.