On-demand Printing--Delivering Digital Dollars

But what about the profit? The reality is that digital printing can be quite lucrative, but the profit does not necessarily follow from traditional approaches in managing the business. We benchmark digital print providers through comprehensive on-site audits, including the client's organization, marketing plans and execution, operational workflow and productivity, technology and detailed financial performance. The average operating income across this base of businesses is 13 percent of value-added revenue, with profit leaders achieving more than 20 percent. This profit level is significantly higher than the average conventional printing business, which yields about 7 percent operating income.