On-demand Printing--Delivering Digital Dollars

Productization. The slogan "print-on-demand is a process, not a product," is misleading. In reality, print-on-demand must be productized to be profitable. The "product" includes digital printing and related services that together solve an overall production and distribution problem for a set of customers in a specific market segment. By productizing their services, profit leaders increase asset utilization and reduce their marketing, selling and administrative costs, thereby building competitive advantages against less focused print providers.