On-demand Printing--Delivering Digital Dollars

Value-based pricing. Many print providers equate price with their cost plus a required margin. In digital printing, this cost-based approach can leave money on the table. Profitable pricing is linked not only to the cost of the manufactured goods but to the value to the customer of the services accompanying those goods. Fortunately, in this era of consolidation, outsourcing and the return to core competencies, there is a higher-price stratum of customers who recognize added value and are willing to pay for it.