On-demand Printing--Delivering Digital Dollars

Even with some misconceptions, the on-demand market is still thriving. According to Skip Dyer, executive vice president of Graphics Express, in Boston, the market is not only growing, it is presently taking shape.

"We're seeing tremendous growth on the variables side and on non-variable," he says. "We're seeing more and more companies adopt this technology—it's seeing a wider range of acceptance. The quality has, and continues to, improve and technology continues to improve from both the production and market sides.