On-demand Printing--Delivering Digital Dollars

"Market awareness has caught on at the user end and people are starting to see where variable data can change the way they're doing business. We've seen a number of different industries, from financial to consulting to real estate, embrace it," Dyer adds.

The segment is not without its drawbacks, however. David Brooks, president of Brooks Litho & Digital Group, in Amityville, NY, feels the fast pace of changing technology can place a financial burden on printers and thus have an effect on the market.