On-demand Printing--Delivering Digital Dollars

Technology Evolution
"Some of us bought our presses for $525,000; today the same equipment can be had for $200,000," Brooks points out. "Yesterday it was the PowerMac 9500 and today it's the G3. Every few months it's another upgrade here and another upgrade there. It's a leapfrog industry right now; you buy [product] 'A' and 'B' comes out six months later—faster and cheaper."