On-demand Printing--Delivering Digital Dollars

Despite significant drops in the cost of consumables from a few years ago, Brooks believes they remain high enough to limit the run lengths at which digital printing can compete with conventional printing.

The heightened awareness within the market promises to create an even more competitive atmosphere. Andrew Kohn, president of The Jerome Group, in Maryland Heights, MO, stresses the need for digital printers to differentiate themselves from the remainder of the pack. His company, for one, offers highly specialized, value-added products.