On-Demand Printing--The Pressure of Offset's Digital Momentum

As more digital color presses hit the market, traditional offset operations, like Dallas-based Harper House, are going on-demand.

BY MARIE RANOIA ALONSO

Is investing in a digital color press the right move for progressive, commercial offset printing operations? Buy now, buy later? Buy what? Buy from whom? Why buy at all? The pressure to purchase a digital color printing device or full-force digital color press is only going to get more intense, as more digital color output products—conceptualized and marketed specifically to bolster today's offset printing operation—hit the market.