On-Demand Printing--The Pressure of Offset's Digital Momentum

Case in point: Harper House.

With an Agfa Chromapress 32i in place, Dallas-based Harper House would have relished the support of an educational tool or some kind of marketing instruction to jump-start its digital printing operation one year ago. With no marketing tools available, only intuition and determination on the part of Harper, the operation pushed forward into uncharted digital territory.