On-Demand Printing--The Pressure of Offset's Digital Momentum

"From day one, Harper House wanted to be proactive on its Chromapress 32i," reports Charles M. Martin, director of marketing. "We knew we had to go digital and we knew, in doing so, that we would have to provide our prospects answers to questions on quality, cost per piece, variable data and more."

The company's founder, Jack Harper, decided that the best way to answer these digital color printing questions would be with actual samples, so Harper House created a series of personalized postcards followed by an oversized brochure on the evolution of digital printing.