On-Demand Printing--The Pressure of Offset's Digital Momentum

Agfa's FastStart isn't alone. Most recently, Xeikon America delivered what it dubs its Market Development Kit, an educational package with a range of sales and promotional tools, from press materials, print ads and direct mail campaigns to tools for selling variable data.

"With strong marketing tools, printers can have, at their fingertips, everything they'll need to take advantage of true short-run color printing," Xeikon President Paul Peyrebrune projects.