On-demand Printing--Directions for Digital Output

One noteworthy job was a scratch-off contest piece. The shell was preprinted conventionally, then Delta Direct used the MicroPress to add personalized information and create the scratch bar itself.

The company is simultaneously sophisticated and simple. "We believe in sticking to the basics—demonstrating commitment to customers and concentrating on the consultative sell," Hoffmann says. His printing background has given him a "good handle" on business and customer development.