On-demand Printing--Directions for Digital Output

The firm also offers full-color on-demand solutions, running a Xerox DocuColor 40, Canon CLCs and a Heidelberg Quickmaster DI. "We were in the color-copy business," Sepanski notes. "We went digital right after the advent of the RIP."

On the color side, Royal is producing a lot of fast-turnaround brochures containing time-sensitive data. "If a client needs 5,000 or 10,000 color copies the next day, we can do it," Sepanski declares. "The more color equipment we add, the more color printing we sell—and that's new business, not work taken away from the other machines."