ON-PRESS IMAGING -- Firing on All Cylinders

Technological factors are only part of the reason why the first implementations of on-press imaging were on smaller-format machines. The value proposition of the concept has always centered around quick turnaround of shorter runs, which fits well with the capabilities of smaller presses. These entry-level presses also were well suited for prepress operations and quick printers adding their first real four-color presses, which became the primary target market.