On the Road -- Documenting The Olympics

Learning Curve

Training was a critical factor, as well, given that there were roughly 30,000 volunteers and 5,000 Olympic staff involved, noted Mark Smiley, desktop analyst.

Xerox's participation in the Olympics has a dual benefit, contended Dennis Frahmann, director of global event marketing. Graphic arts customers were invited to attend the Olympic games and to see the Xerox equipment in action. And, secondly, the Olympic sponsorship was used to build morale and pride among Xerox employees, as well as to reward top Xerox salespeople.