ON THE ROAD -- German Tour Opens Printers' Eyes Wide

For a head-to-head comparison of the two presses, Veil used the job chosen for the later press demos--a 32-page brochure with four-page cover in A4 format. In this case, he contends a 56? press is more cost-effective than a 40?, five-over-five perfector for producing run lengths of 20,000 copies or more. This cost advantage widens as the run length increases, the marketing manager adds.