ON THE ROAD -- Swiss Make History

All About Marketing

Interestingly, Stämpfli feels that the marketing of the unit is the important part of the production equation. "It's all about the marketing—and a little bit about technology," he says.

Stämpfli takes the client communication component quite seriously. Since installing the DICOweb, he has conducted nine workshops with more than 60 customers to work out new integrated solutions. His objective: to analyze and improve the overall production of specific jobs jointly with the customer. The focus, he says, is not so much on the technology as it is on the process.