Initially built on the premise of being a boutique printer, ondemandcolor's transition from humble beginnings to its current status took strategic planning, experience and Gravagna's willingness to take a new risk.
"Selling Big City Graphics to start again from scratch was like becoming a broker again," notes Gravagna. "We grew, contracted, and grew again...which enabled me to take the lessons I learned the first time around and apply that knowledge to ondemandcolor. It's because of this experience that I understood how crucial it was to employ people who were very experienced in the industry with my next endeavor. With ondemandcolor, we started out with a 'Super Bowl team' of employees and a few great clients--which made all the difference."
- People:
- Bob Beck
- Christopher Gravagna
- Places:
- LONG ISLAND CITY