One-On-One With Valpak's David Fox

Q. How have you integrated the increased costs of raw materials and energy into the pricing for your customers?

We are a franchise business. Our pricing to our dealers has not changed because of the new plant. In fact, our pricing has been very consistent over the past five to seven years. While there are huge efficiencies that we will gain in years to come, the immediate impact has not affected our prices. Part of the overall goal in building this facility was not a defensive move, but rather an attempt to get out in front and insulate our customers from potential price increases. At the time, it was more the thinking that healthcare costs were going to grow out of control, but so far whether it's been raw materials, or energy, we've been able to insulate our customers from cost-related increases.