One-On-One With Valpak's David Fox

It all began as a material movement project. We were handling the printed coupons in our facility eight to 10 times going from staging area to warehouse to collation--and we were printing in large runs, but had products sitting around on pallets. The great thing about the new process is that we will not touch the printed coupon in-house--the first time it's ever touched is by the consumer at their mailbox. So we've gained great efficiencies in moving product around our facility and now it is produced in one continuous throughput.