One on One — Ulrik Nygaard on Finishing

On the other hand, there’s also a lot of value added that goes on in the finishing side, with inkjet, co-mailing and the like. That is what we’re seeing. You hear all the time that printers are trying to find ways and means to add more value to the product they offer their customers. For example, in some direct mail applications, the finishing side is hooked up directly to either a digital printer or a preprinted roll, so you can take the job off an unwind stand, cut it and fold it, and the next step is that you automatically transfer it into an envelope inserter.