One on One — Ulrik Nygaard on Finishing

Does the creative community give enough thought to folding as a creative process?

They probably haven’t because they may not know what is possible. In some cases, it’s a fairly inexperienced person in terms of printing processes who is going to make the decision about what medium is to be used and he may not know what is possible on a press or a post-press piece of equipment. But we do often get questions where the customer says, “How the heck do I do this?” They have a job come in, and they say, “I’ve never seen this before, how do I do this? How do they come up with this stuff?” Often, the designers have no real idea what the equipment can do and cannot do.