One on One with David Torok

But you knew it’s not about “If you buy it, they will come.” You had customer demands driving your investments in offset and digital technology, correct?

Yes, and it’s very interesting to look at what’s resulted from that. What ends up happening in today’s world is the customer who gives you digital work eventually gives you offset work, and offset customers will give you digital work – there is this synergy between the two. Our biggest digital customer three years ago is now our biggest offset customer. Our biggest offset customer three years ago is now our biggest digital customer.