One on One with David Torok

Today we’ve evolved into a team-selling approach. We identify our target customer and connect to him through top management. You can’t rely on the print salesman to go out and identify that this bank, hospital, or retail operation is a great opportunity for Padgett Printing. We’ve got to be able to learn as much about the business as we can, and go in there and team-sell them. And now by the way, here’s my techie who can talk to your techie about tab-delineated files and the latest coolest sequel server till they’re blue in the face. Know what that translates to? We’ve tied in to you through our IT group, we’ve used our IT as a competitive advantage, and now it’s very painful for you to leave us.