O'Neil Data Systems Upgrades Work to Color with HP Inkjet Web Press

With the HP Inkjet Web Press enabling color, O'Neil Data Systems has new opportunities to upgrade transactional bills and statements into more valuable transpromotional printed pieces – statements and bills that also include higher-impact variable color marketing messages and images tailored to each recipient's data profile. The firm also is testing the incorporation of digital color printing into benefits package packets, a process that could potentially make the packets easier to read, saving clients money by reducing the number of calls policyholders make to call centers in search of information.