ONLINE INTERFACES -- Printers Set Sites on Clients

Edberg believes the premedia interface will be easy enough to use so that customers can be walked through it over the phone or by a salesperson. "We are also looking into putting together a small online video to demonstrate the capabilities," he adds.

Since Brown Printing prides itself on having good customer relationships and keeping the personal touch despite its size, it has no intention of trying to force clients to use the online system, Edberg emphasizes. He expects 30 to 50 percent to sign up initially and the rest to come on board over time.