ONLINE INTERFACES -- Printers Set Sites on Clients

"We tend to go for systems, like ePACE and Creo Synapse, that offer full solutions," he continues. Trying to piece together a system is too disorganized of an approach for Rapid and tends to result in a clunky solution, the company exec believes.

Customer response to these initiatives has been positive, although a bit surprising. "The clients we thought would be the most excited about the various services were not, while those we thought were 'technology challenged' were the quickest to adapt," Madsen says.