ONLINE INTERFACES -- Printers Set Sites on Clients

One lesson the company has learned is to not overwhelm a prospect, or even a current client, with everything it can do. "We find it best to sit back and listen during a client meeting, then have a team powwow before responding with an answer tailored to that client's problems," the sales exec advises. This makes it seem more like a client has found the perfect printer to meet its needs, rather than a printer that just offers a bunch of solutions.